Health and Wellness
Insights and Strategy
About Us
Nexus Insight Advisors is a boutique market research and strategy firm specializing in the healthcare payer market. We work with health plans and the organizations that sell products and services to them — delivering fast, cost-effective research tailored to your specific business needs. Our work draws directly from the voice of your customers, combining deep industry knowledge with a network of skilled moderators and analysts to deliver flexible, precise, and timely results — always within budget.
Data and Project Specializations
Data Collection:
- Secondary research and analysis utilizing AI and human hybrid approach
- In-depth interviews and focus-groups
Specializations:
- Market Assessments
- Competitive Intelligence
- Product and Service Development and Improvement
- Communications and Messaging Maximization
How We Help
- Optimize engagement by refining outreach, messaging, and services to better resonate with key stakeholders.
- Identify growth opportunities by uncovering new pathways in complex and emerging areas of the payer market.
- Improve processes, communications, and customer service through in-depth research and analysis of customer experiences.
- Better understand the market through comprehensive competitive analysis, market sizing, segmentation, and trend identification.
- Identify and evaluate difference-making partnerships such as those with Energy Efficiency and Weatherization Programs.
Energy Efficiency Industry Partnership: Impact on Members
Improving a home's seal from the outdoors, HVAC system, and water heater improves residents' physical health through better indoor air quality and addresses social determinants through reduced utility costs and greater housing stability. These outcomes matter to health plans as they directly impact Star Ratings, member retention, readmission rates, and medical cost trends.
Nexus Insight Advisors helps health plans and energy efficiency organizations understand the value of partnering together:
- Health Plans: Understand how these programs can improve member outcomes, customer satisfaction, and overall cost performance — and how to create meaningful partnerships with energy providers that together address the housing instability and utility burden facing your members.
- Energy Organizations: Understand how to position your programs as a partnership opportunity for health plans, who share your vested interest in the health and well-being of the people you both serve.
How We Help:
- Optimize messaging so your program resonates with clinical, financial, and operational decision-makers.
- Identify partnership opportunities between energy efficiency programs and payer organizations seeking improved member respiratory health and SDOH solutions.
- Understand your market through research into how health plans are approaching SDOH, healthy housing, and non-clinical interventions.
- Demonstrate value by capturing the health outcomes and cost savings that make energy efficiency programs compelling to health plans.